Client

Indochine


Industry
F&B


Agency

Favor Design
Full Case Study ↗


Scope of Work
Brand Identity
Brand Experience


Role
Project Showcase Designer
About the Brand
Founded in Wilmington, North Carolina, Indochine is a Thai–Vietnamese restaurant sharing the warmth and flavor of Southeast Asia. Born from founder Nicky’s longing for home, it has become a cultural bridge connecting heritage, community, and cuisine.



Challenge
Indochine needed an identity that could express its emotional depth and cultural authenticity while appealing to a new generation of diners.



Creative Approach
The visual identity captures the nostalgia, warmth, and storytelling essence of Indochine - balancing heritage with a contemporary, heartfelt charm. It evokes the feeling of homecoming and connection, where every visual element reflects comfort, culture, and authenticity.


Agency: xolve branding