Client

Hyper


Industry
Consumer Goods


Agency

xolve branding
Full Case Study ↗


Scope of Work
Brand Identity
Packaging Design
Brand Experience


Role
Lead Designer
About the Brand
Hyper is a newcomer to the healthy snack market, offering high-protein bars designed to power up your day, the fun way. Targeting a young, active audience, the brand celebrates energy, positivity, and bold self-expression.

Challenge
Entering a crowded health snack market, Hyper needed an identity and packaging design that captured its energetic spirit and stood out with a bold, youthful personality true to its name.

Creative Approach
Driven by the idea of a “burst of energy,” the identity translates Hyper’s dynamic character into a vibrant visual system - anchored by bold typography, expressive colors, and lively packaging that radiate motion and momentum.


Agency: xolve branding