TH.N




THAO.NGUYEN
Brand & Graphic Designer


Work/ Inquiry:
ththao.nguyen99@gmail.com


Bonsai Homes
A Home Anywhere, Anyone: Modular solutions that reshape the future of housing.
MIT University Vietnam
The Dawn of Future Tech: A national university defining tomorrow’s innovators.
Ivy+Partners
A communications consultancy shaping culture and dialogue to move brands forward.
Hyper
Bars that raise the protein game! High-impact energy for a life in constant momentum.
Divo Ceramica
Ascends toward brilliance, heralding a new era of luxury tiles grounded in Italian artistry.
Chateau Dalat
Phúc Lộc Hoà Ca: A symphony of time’s fleeting beauty, bottled in a collection of wine.
The Joyful Nest
Vietnam’s First Five-star Postpartum Sanctuary.
Favor Design
Your new favor—ite branding agency!
Indochine
A culinary journey that honors the soul of home across oceans for over two decades.
ChooChoo
All aboard the train of joyful learning, with flashcards crafted from a mother’s love.
Komfy
For Women, By Women: Redefining her—itage with handcrafted loungewear.
hômnay beauty
A testament to simplicity and authenticity in the convoluted skincare sphere.
Silver Lining
A very cool CD store.
House of Soie
A silk atelier dedicated to the exquisite art of garment making.
Half Past Somewhere
Sweet Escapism: Good Taste, Happy Taste!




Client

ChooChoo
Industry
Retail


Agency
xolve branding
Full Case Study ↗


Scope of Work
Brand Identity
Brand Experience


Role
Project Showcase DesignerAbout the Brand
ChooChoo is a Vietnamese educational brand making early learning playful and accessible for children aged 0–2 through a curated collection of high-quality flashcards.



Challenge

The market lacked visually engaging, premium flashcards. ChooChoo sought to position itself as a thoughtfully designed brand that resonates with millennial parents seeking enriching experiences for their young children.



Creative Approach
Drawing from the “learning journey”, the identity features a minimalist train logo. A bright blue-and-white palette conveys trust, while playful secondary colors and a dynamic railway motif unify packaging and applications, creating a friendly and engaging visual language.


Agency: xolve branding